SEO is an industry known to have a lot of contradictory information. Here are two reasons for this:. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Most SEOs view white hat as a strategy that will stand the test of time. If you are new to SEO , you should follow the way of the white hat. However, you should not ignore the tactics the grey and black hat SEOs are using.
These tactics are usually manipulative and short-term, but can teach you a lot about how search engines determine rankings. Sometimes you can even use this knowledge in a white hat way. Many beginners learning SEO can experience information overload. Have you ever wondered why there is so much information about SEO on the internet? Of course there is going to be a ridiculous amount of content on the subject. The question is, where do you even start when consuming this content?
Below you will find a number of what we believe to be the best resources for learning the fundamentals of SEO.
- Ancient Twisted Knit Pattern Scarf.
- Teach Yourself SEO - Learn How to do SEO Like a Pro?
- What is SEO?.
The basics of SEO can be learned in just a few hours spent on the following resources. These will provide you a foundational knowledge of how search works and introduce you to the different components of SEO. You should also check out this video by Sam Oh. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. It will vary based on your industry, budget, and goals. Here are the three different types of search queries:.
Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Carrying out competitor research is crucial to any SEO campaign.
How To Teach Yourself SEO
It is extremely useful to know what your competitors search strategy is for the following reasons:. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. A content audit is an evaluation of the indexable content on a website.
As you audit the content on a website, you are usually looking at a variety of metrics like traffic, backlinks, etc.
Depending on these metrics, you generally make a decision to keep the content as is, improve the content, or remove the content. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO , they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure.
Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. It is not nearly as intimidating as it sounds.
- The Secret to Learning SEO?
- Jill Kocher Brown.
- The Art of Talking: A Handbook of Marital Communication!
To understand and implement technical SEO , you do NOT need to be a developer or have some impressive technical resume. You just have to be willing to sit down and solve one problem at a time. If you are doing technical SEO and find that you are stuck, follow this process:. Here are a few guides to get you familiar with technical SEO and website audits. Needless to say, learning how to use these tools is extremely important. Below is an SEO toolkit we recommend that you learn and use.
If you want to learn more about these other tools, check how this Backlinko post. The ability to measure the success of your SEO efforts is crucial. There are a number of other analytics platforms, but these two web services are the foundation of where SEO analytics starts. Here are two guides that cover the basics.
Learn SEO: The Ultimate Guide for SEO Beginners 
That is where conversion rate optimization CRO comes in. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received.
This CRO guide by Qualaroo does an excellent job explaining the basics of CRO and provides actionable steps to take when optimizing your website for conversions. SEO requires you to constantly be a student because of how quickly the algorithms of search engine companies change. Here are some awesome resources to continue your SEO education. Certifications do not carry much weight in the SEO industry. This certification will show you all the functionality and features that Google Analytics has to offer.
What is SEO?
Check out this post on how to pass the GA exam. Facebook has a very active community of SEOs. Join the following Facebook groups to stay on top of industry news and ask questions. Podcasts are great for learning SEO while you are on the go.
Here are some podcasts to check out. Blogs and websites are probably the most important learning resource for all SEOs, no matter your skill level. Here are ten blogs you should be following:. To find out more, click on the feature.
Search engine algorithms have come a long way and become more sophisticated from the times when content, titles and descriptions stuffed with keywords were enough to achieve high rankings in search results. One of the biggest improvements of search engines is that they consider the human factor, in other words, the user engagement. Meta tags are a part of the HTML code. The most important are meta titles and meta descriptions.
For detailed information, make sure to read the definitions and advanced optimization tips in our SEOpedia both for title tags and meta descriptions. Therefore, they are still very important for SEO. There are many tools and plugins e. Yoast for WordPress analyzing your content in terms of focus keyword usage in meta title, meta description, headings, overall keyword density, alt image attributes and others. Make sure that you consider both technical points of view and user experience when creating meta tags.
Do you plan to write about a topic that people search for? Are you sure your point of view is different, unique? Can you offer a new added value to the topic? Is your timing right?